Join Sonny Dasgupta, Head of Product Marketing for SAP Customer Data Cloud and guest Fatemeh Khatibloo, Vice President and Principal Analyst at Forrester in our new B2C Marketing mini-series to explore the latest topics in B2C marketing, such as third-party tracking cookies, data privacy and ethics, and the implications of COVID-19 on CMOs and CDOs. In our first episode, we get to know Fatemeh a little bit better on how work life has changed for her in COVID-19 times. In addition, she shares potential solutions to tackle the cookie challenge that makes sense for both consumers and brands.
If you want to learn more about B2C Marketing, follow the link here where you can discover a strategy for offering trusted, personalized customer engagements.
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