Distributors are under pressure—from rising costs upstream to pricing pushback downstream. In this episode, we explore how manufacturers can step up to provide real value-selling support. We break down practical strategies for shifting from reactive discounting to proactive value creation—because in today’s market, selling on price alone just isn’t sustainable.
Distributors today are caught in a squeeze—facing higher supplier costs and increasingly price-sensitive customers. But the answer isn’t just more discounting. It’s smarter selling. In this episode, we explore how value selling—when done right—can help distributors navigate economic volatility and strengthen customer loyalty.
But here’s the kicker: Distributors can’t go it alone. They need structured, sustained support from manufacturers. Together, they can shift the sales conversation from “What’s your price?” to “What’s the impact?”
📦 Why Price-Only Selling is a Dead End
🤝 How Manufacturers Can Support Value Selling
🚀 What Distributors Should Be Doing Now
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