How do you turn customers from unknown to known? Do your customers actually gain something by providing you with their information to that? Sree Gogineni, CTA at Capgemini DCX, proposes that if done right, customer identity and consent management is a true win-win for you and your customers.
This episode is a deeper dive into the topic of centralizing customer identity and consent, and how to fully harness it which we introduced in 2021 trends episode. If you haven’t given that a listen yet, be sure to add that to your queue after this episode.
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