The Future of Commerce Podcast

The Profitability Imperative: AI is key, but 52% of B2B pros say they lack in-house experts to fully implement it

Episode Summary

AI is reshaping B2B profitability, yet 52% of professionals say they lack in-house expertise to fully implement it. In this episode, we explore findings from The Profitability Imperative report, breaking down how AI is being used in B2B operations—and where companies are missing opportunities. From generative AI and interactive product demos to AI-driven site search and chatbots, we highlight how businesses can move beyond tactical use and embrace AI as a strategic advantage. Tune in to learn how breaking down data silos, centralizing operations, and adopting AI-powered tools can drive efficiency, personalization, and profit.

Episode Notes

The Profitability Imperative: AI is Key, but 52% of B2B Pros Lack In-House Experts.  AI adoption in B2B is growing, but many companies are struggling to fully leverage its potential. According to The Profitability Imperative report, while 75% of businesses are using AI, they’re mostly applying it to basic tasks—leaving profit on the table. In this episode, we explore the key insights from the report and discuss:

• Why most B2B companies are using AI but not maximizing its value
• How AI-driven site search and chatbots enhance customer experiences and conversions
• The impact of data silos and why companies must create a single source of truth
• How AI empowers—not replaces—human workers, improving efficiency and decision-making
• Actionable steps for businesses to strategically implement AI for greater profitability

Join us as we break down how AI is driving B2B growth and how companies can bridge the gap between AI potential and AI execution.

What You’ll Learn in This Episode:

• The most common AI applications in B2B—and where companies are underutilizing them
• How AI-powered product imagery and interactive demos improve engagement and sales
• Why data fragmentation is the biggest obstacle to effective AI implementation
• The business impact of AI-driven search, chatbots, and predictive automation
• Strategies for overcoming AI adoption challenges and driving B2B profitability

Key Takeaways:

• AI adoption is widespread, but most B2B companies aren’t using it to its full potential.
• Breaking down data silos and centralizing operations is crucial for AI-driven success.
• AI-powered site search and chatbots significantly improve customer experience and revenue.
• AI is an augmentation tool—not a replacement—for human intelligence and strategy.
• Companies that embrace AI strategically will gain a competitive advantage in the evolving B2B landscape.

Subscribe to our podcast for insights on AI, B2B strategy, and the future of business profitability. Visit The Future of Commerce for expert analysis on how AI is reshaping industries. Share this episode with B2B professionals, marketers, and decision-makers who want to leverage AI for real business growth.